Idea Generation
We understand how challenging it can be to launch a new program, campaign, event or product line. We enjoy helping our clients clarify their strategies, reach their target goals and launch with a splash… without breaking the bank.

Case Studies

How do you create community in an empty parking lot?
Smolarcorp worked with an unprecedented mix of private-public partners such as the Port of Long Beach, th...MORE
SERVICES: Idea Generation, Program Management, Partnerships, Design & Branding , Web, Marketing
CLIENT: Arts & Non-Profits
How do you get citizens involved?
Smolarcorp created eleven new brand concepts for the Mayor's Staff, and we decided together to use a seve...MORE
SERVICES: Idea Generation, Design & Branding, Marketing, Web
CLIENT: Government & BIDs
How do you outshine the showroom experience for online shoppers?
Smolarcorp brainstormed created The Virtual Remodel: the ability for users to upload a photo of their liv...MORE
SERVICES: Web, Idea Generation, Marketing
CLIENT: Business & Media
How do you evolve a summer music series from "background noise" to an unbelievable line-up of "can't miss" events?
Justin Hectus and Rand Foster, the Summer And Music organizers, made our job easy. The organizers created...MORE
SERVICES: Web,Marketing, Idea Generation, Design & Branding
CLIENT: Government & BIDs, Arts & Non-Profits
How do you re-brand a business district to appeal to residents and tourists alike?
Smolarcorp created University by the Sea (U-Sea), an arts festival that turns downtown Long Beach into a ...MORE
SERVICES: Program Management, Idea Generation, Partnerships, Design & Branding, Marketing, Web
CLIENT: Government & BIDs
How can an events calendar unify a city?
Smolarcorp didn't want to create another calendar. We decided to build a good database that could receive...MORE
SERVICES: Web, Marketing, Design & Branding, Idea Generation, Program Management
CLIENT: Business & Media
What's better than a whole city 'reading one book?'
Smolarcorp created Book by Authors, a campaign project which challenges a city to 'write one book.' In 20...MORE
SERVICES: Web, Design & Branding, Program Management, Marketing, Idea Generation
CLIENT: Arts & Non-Profits